-By calling it coke 'life,' all other types are now essentially coke 'death...'
-Not that it's really any different.
-This calls to mind the expression 'pro-life,' and how it implies that the alternative is 'pro-death.' "He who names the argument, wins it." (Remember the emissions research levy infamously renamed the 'fart tax'?) Unfortunately the adopted counter-expression
, 'pro-choice,' doesn't have the same chivalrous ring to it. And with no antonym to 'choice,' the implied alternative 'anti-choice' doesn't come across anywhere near as ominous as 'pro-death.'
-This Ted Talk: "Melinda Gates: What Nonprofits Can Learn From Coca Cola". Brilliant. Scary.
It's staggering, if you think about Coca-Cola. They sell 1.5 billion servings every single day. That's like every man, woman and child on the planet having a serving of Coke every week. So why does this matter? Well, if we're going to speed up the progress and go even faster on the set of Millennium Development Goals that we're set as a world, we need to learn from the innovators, and those innovators come from every single sector. I feel that, if we can understandwhat makes something like Coca-Cola ubiquitous, we can apply those lessons then for the public good.
Original and design stages, including several tests and variations:
